Stories are how we remember; we tend to forget lists and bullet points

-Robert Mckee, the guru of many Oscar-winning screenplay writers.

Everyone has a story.

The person who is brought in a limousine to the aircraft, while normal folks wait in queue. The guy who is invited to sit in the front of the auditorium while you can only stand in the aisle, to hear a famous speaker. The lady who turns heads as she walks by, the envy of all women and the desire of all men in the room. The guy who leaves a tip that is bigger than the bill, while you are calculating the nearest round figure for a 10% tip, and that too after checking whether they have already billed a service charge.

They all have a story. And,  they are living in that story. A story that has, over time, shaped their world view, their politics, their behaviour, and how they react to situations.

It is the same with the buyers and prospects you meet. They too have a story. A story shaped by various factors, and one that guides them in their day to day work; and informs them when they make major decisions.

Unless you can tell your story in that context, you cannot connect with them.

If you cannot connect with your prospects, you cannot convince them – of your ideas, your proposals and your story!

If you cannot convince them, you cannot close your sale. It’s that simple!

The workshop helps you tell stories that connect you to your clients (and colleagues), convince them to see things your way, and close your sale!

Sales and customer facing people from major companies and several start-ups have benefited from this workshop.