Welcome To

Leaders Anvil

Make your sales messages work for you.​

 

Ramesh Dorairaj
Consultant, Coach & Author

Ramesh has had a ringside view to the Indian IT Services growth story for the last 30 years. He has worked with TCS, Infosys, MindTree and Wipro – and has consulted, worked for and sold to many Fortune 500 companies. He is a certified Power Messaging Coach, and Story Teller.

My mission is to make your sales messages work for you – from your first meeting to the proposal you submit.

My latest book “Games Customers Play” is among the top selling business books on Amazon.

The Brain Dedicates 2/3rds of Its Energy for handling Visual Inputs.

Enabling You To Sell Successfully. Through a Story

So how do you pitch a good story? One that interests your hard-nosed prospects who are looking for the best deal?  Through Story-Selling. A method that uses the latest research in behavioral economics and neuro-sciences. So that you can deliver a message that is remembered by your prospects. And you are not treated like yet another salesperson – but as a valued advisor.

In a world where people struggle with information overload, you need to pitch differently to gain attention and decisions in your favor. You can win more deals by using the art of the differentiated dialog – a method based on the science behind influencing people to move to decisions. Knowledge does not always translate to action

Clients

A list of organizations that we have worked with for varying engagements

Clients Speak

Very insightful. As I m reading through, I could correlate Nash equilibrium every now and then!

Raghavendra Prakash

Program Architect, Mindtree

Very insightful. As I m reading through, I could correlate Nash equilibrium every now and then!

Raghavendra Prakash

Program Architect, Mindtree

In the sales process, B2B powers B2C. While there are many books and training material on retail sales management, there is a shortage of literature that focuses on selling to intermediaries. Ramesh Dorairaj's Games Customers Play, fills this vacuum. It provides The YOU - IT conceptual framework that not only helps sellers assess their current position vis-a-vis their buyer, but also shares strategies of managing and altering the complex and dynamic buyer - seller relationship to their advantage. A definitive guide for sales professionals at all levels.

Anil Prabhakar

Watches, Jewellery, Media & Entertainment professional.

In the sales process, B2B powers B2C. While there are many books and training material on retail sales management, there is a shortage of literature that focuses on selling to intermediaries. Ramesh Dorairaj's Games Customers Play, fills this vacuum. It provides The YOU - IT conceptual framework that not only helps sellers assess their current position vis-a-vis their buyer, but also shares strategies of managing and altering the complex and dynamic buyer - seller relationship to their advantage. A definitive guide for sales professionals at all levels.

Anil Prabhakar

Watches, Jewellery, Media & Entertainment professional.

Understanding the way Ramesh Dorairaj looks at buyer seller relationships.

Nikhil Deshpande

Understanding the way Ramesh Dorairaj looks at buyer seller relationships.

Nikhil Deshpande

The book contains a few new case studies ...worth a look

Prriya Raj

The book contains a few new case studies ...worth a look

Prriya Raj

This book is a must read if you want to understand where you stand with your customers and prospects – and how to change the nature and quality of the relationship with your customers, profitably. This book is a great read if you’re in sales, business development or strategy.

Chandramouli Venkatesan

Author of “Catalyst”.

This book is a must read if you want to understand where you stand with your customers and prospects – and how to change the nature and quality of the relationship with your customers, profitably. This book is a great read if you’re in sales, business development or strategy.

Chandramouli Venkatesan

Author of “Catalyst”.

Social Updates

    LinkedIn Company Updates

  • Sorry, no posts were received from LinkedIn!

Blogs

Sales Folks! Take Your Time.

As sales people get more experienced in the field, they tend to take short-cuts in identifying solutions to customer needs without asking questions that they used to ask earlier. The salesman thinks he knows the field and he is showing expertise in quickly getting to...

read more

Sales Folks! Take Your Time.

As sales people get more experienced in the field, they tend to take short-cuts in identifying solutions to customer needs without asking questions that they used to ask earlier. The salesman thinks he knows the field and he is showing expertise in quickly getting to...

read more

Book Reviews

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Welcome To

Leaders Anvil

Make your sales messages work for you.​

 

Ramesh Dorairaj
Consultant, Coach & Author

Ramesh has had a ringside view to the Indian IT Services growth story for the last 30 years. He has worked with TCS, Infosys, MindTree and Wipro – and has consulted, worked for and sold to many Fortune 500 companies. He is a certified Power Messaging Coach, and Story Teller.

My mission is to make your sales messages work for you – from your first meeting to the proposal you submit.

My latest book “Games Customers Play” is among the top selling business books on Amazon.

The Brain Dedicates 2/3rds of Its Energy for handling Visual Inputs.

Enabling You To Sell Successfully. Through a Story

So how do you pitch a good story? One that interests your hard-nosed prospects who are looking for the best deal?  Through Story-Selling. A method that uses the latest research in behavioral economics and neuro-sciences. So that you can deliver a message that is remembered by your prospects. And you are not treated like yet another salesperson – but as a valued advisor.

In a world where people struggle with information overload, you need to pitch differently to gain attention and decisions in your favor. You can win more deals by using the art of the differentiated dialog – a method based on the science behind influencing people to move to decisions. Knowledge does not always translate to action

Clients

A list of organizations that we have worked with for varying engagements

Clients Speak

Very insightful. As I m reading through, I could correlate Nash equilibrium every now and then!

Raghavendra Prakash

Program Architect, Mindtree

Very insightful. As I m reading through, I could correlate Nash equilibrium every now and then!

Raghavendra Prakash

Program Architect, Mindtree

In the sales process, B2B powers B2C. While there are many books and training material on retail sales management, there is a shortage of literature that focuses on selling to intermediaries. Ramesh Dorairaj's Games Customers Play, fills this vacuum. It provides The YOU - IT conceptual framework that not only helps sellers assess their current position vis-a-vis their buyer, but also shares strategies of managing and altering the complex and dynamic buyer - seller relationship to their advantage. A definitive guide for sales professionals at all levels.

Anil Prabhakar

Watches, Jewellery, Media & Entertainment professional.

In the sales process, B2B powers B2C. While there are many books and training material on retail sales management, there is a shortage of literature that focuses on selling to intermediaries. Ramesh Dorairaj's Games Customers Play, fills this vacuum. It provides The YOU - IT conceptual framework that not only helps sellers assess their current position vis-a-vis their buyer, but also shares strategies of managing and altering the complex and dynamic buyer - seller relationship to their advantage. A definitive guide for sales professionals at all levels.

Anil Prabhakar

Watches, Jewellery, Media & Entertainment professional.

Understanding the way Ramesh Dorairaj looks at buyer seller relationships.

Nikhil Deshpande

Understanding the way Ramesh Dorairaj looks at buyer seller relationships.

Nikhil Deshpande

The book contains a few new case studies ...worth a look

Prriya Raj

The book contains a few new case studies ...worth a look

Prriya Raj

This book is a must read if you want to understand where you stand with your customers and prospects – and how to change the nature and quality of the relationship with your customers, profitably. This book is a great read if you’re in sales, business development or strategy.

Chandramouli Venkatesan

Author of “Catalyst”.

This book is a must read if you want to understand where you stand with your customers and prospects – and how to change the nature and quality of the relationship with your customers, profitably. This book is a great read if you’re in sales, business development or strategy.

Chandramouli Venkatesan

Author of “Catalyst”.

Social Updates

    LinkedIn Company Updates

  • Sorry, no posts were received from LinkedIn!

Blogs

Sales Folks! Take Your Time.

As sales people get more experienced in the field, they tend to take short-cuts in identifying solutions to customer needs without asking questions that they used to ask earlier. The salesman thinks he knows the field and he is showing expertise in quickly getting to...

read more

Sales Folks! Take Your Time.

As sales people get more experienced in the field, they tend to take short-cuts in identifying solutions to customer needs without asking questions that they used to ask earlier. The salesman thinks he knows the field and he is showing expertise in quickly getting to...

read more

Book Reviews

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